Buying software can be a very harrowing experience. The motivation usually comes from problems your field and/or office users have had to deal with until they reach the breaking point, at which time, they want you to fix the issues, pronto! So you start doing your due diligence and begin researching the available options. You find out that there are approximately 50,000 potential solutions, or so it seems, and now, you’ve got to narrow your choices down to a few. At this point, you make a few phone calls, send out a questionnaire, or maybe you even do some cursory demos to get down to smaller list of feasible options. Now you schedule more in-depth demos, gather your people together, and listen to the various presentations.